Business Model Canvas
What's the Business Model Canvas?
The Business Model Canvas is a powerful tool to map your business model in an uncomplicated way, to analyse it and to make it easy for communication. This tool has been developed by Alexander Osterwalder & Yves Pigneur. See also their book: Business Model Generation: A Handbook for Visionaries, Game Changers and Challengers.
Why would you use the Business Model Canvas?
✔ More focus on crucial matters to become more succesful.
✔ The value proposition which helped you being succesful in the past, is no longer distinctive.
✔ The market asks for renewal and change and you don't quite know where to start, of what the consequences of your interventions are.
✔ You want to boost the entrepreneurship in your company.
✔ You want renewal by tapping into new sales and distribution channels, researching partnerships and by examining the business management.