Why should you invest time and effort in something new, while what you are doing is working just fine? Research shows that on average innovative businesses are two times more lucrative than other businesses. For a lot of businesses that is one of the main incentives for innovation. What are other important reasons for innovation?
✔ Position of competition
✔ Differential ability
✔ Increase of productivity
✔ Shorter lifecycle of products
T&F guides you through your innovation process as well for your products and services.